Acura Festival Village

Sundance Film Festival

Acura returned for the ninth year as a Sundance Institute partner with an immersive experience at their Acura Festival Village. The space featured interviews with leading actors, writers and directors at the IMDb Studio. Acura also filled the streets of Park City with more than 100 Acura MDXs. My task was to create the branding, the look and feel and the directional signage as well as develop an interactive photo booth, where guests would be able to capture festival memories.

Renderings by Geoff Mye and Chris Lambert

Event Day


Design Process

Village Plan

Photo Op

Option 1 – Winter Wonderland

Option 2 – Let It Snow

Option 3 – Crystal Snowflake

Selected Option

Winter wonderland background + crystal snowflake in foreground