For the ninth consecutive year, Acura proudly reaffirmed its partnership with the Sundance Institute, curating an immersive experience within the vibrant Acura Festival Village. Within this space, attendees were treated to engaging interviews with prominent actors, writers, and directors at the IMDb Studio. Acura’s presence extended beyond the festival grounds, as they adorned the streets of Park City with a striking display of over 100 Acura MDXs.

I was entrusted with the task of crafting the branding, establishing the visual identity, and creating directional signage for this remarkable event. Additionally, I spearheaded the development of an interactive photo booth, designed to capture cherished festival moments and memories for the enthusiastic guests.