Hennessey Studios

Visual Language

Hennessey Group, Inc., the parent company of the legal marketing agency leaders at Hennessey Digital, recently unveiled Hennessey Studios, their cutting-edge production space nestled on the Television Academy Campus in Los Angeles. Hennessey Studios isn’t just any studio; it’s a dynamic creative hub that offers a comprehensive array of video and audio production services, alongside flexible facility rentals.

When the remarkable team behind Hennessey Studios approached me, seeking a compelling visual identity for their website, social media platforms, and advertising, I devised a customer-centric strategy. This strategy places the individual customer at the core of all marketing efforts, resulting in a design that resonates with their target audience. In just a few weeks, the team’s chosen look and feel have become a colorful presence throughout Los Angeles.

Concepting

Who is Hennessey Studios?

HS gives you the production, placement and promotion power to connect and grow your fan bases. HS is a new digital playground for video and podcast production, placement and promotion in the heart of NoHo.

ACCESSIBLE / ENERGETIC / NON-ESTABLISHMENT / FUN / MEMORABLE / WELCOMING / THE BEST OF YOUTUBE RED, SPOTIFY GREEN AND EMMY GOLD

Customer focused strategy – Consumers can find everything they need from review sites, social media, and Google searches. Countless studies have proven that consumers are more likely to trust a referral from a friend or equal in their industry than a large corporation. Therefore, these types of marketing efforts are two-fold: they show your customers how important they are to you, and they help prospects understand the true value of your company.

Design Process

I really liked the pop of this purple stock image and the attitude of the talent. With some UI elements, I gave it a digital/editorial look.

To tell the Hennessey story, there is some blue on the left as an homage to Hennessey Digital, since blue is their brand color. The right side is red, just like Hennessey Studio‘s brand color. I flipped the image, that way the model is looking into the future. To further represent my client in this campaign, I decided to add the PLAY icon (taken from the HS logo) and placed it behind the talent.