The ‪‎Origami‬ Way of Expression

origami

The way of making a unique, inspirational and creative design, the origami way of expression. It’s successfully and continually applied into the way of expressing the art, in modern sculpture, technology and web, as well as in the architecture and interior design … Open Link  

Harvard Business Review: How to Assess an Ad’s Creativity

How to Assess an Ad’s Creativity Most measures of creativity are based on the work of psychologist Joy Paul Guilford (1897-1987), who defined creativity as the ability to think differently along a number of clearly defined dimensions. Building on Guilford’s work, psychologist Ellis Paul Torrance (1915-2003), probably the international leader in creativity research, developed the Torrance Tests of Creative Thinking(TTCT), which are used in the business world and in education to assess individuals’ capacities for creativity. Here’s how we defined and assessed the five dimensions: Originality Flexibility Elaboration Synthesis Artistic Value  Read More   This article... Read The Rest →

Advertising in 2020

  Advertising in 2020   What is in store for advertising now and in the near future? To quote R.E.M., “It’s the end of the world as we know it…and I feel fine.”   Never has advertising been under more pressure to evolve – both by advertisers and by the consuming public. It is not provocative to suggest that in 2012, print, radio, direct mail and OOH – long traditional advertising staples – face questions regarding their effectiveness if not their outright reasons for being. Most will be on the... Read The Rest →

Dyskograf – graphic disk reader

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DYSKOGRAF is a graphic disk reader. Each disc is created by visitors to the installation by way of felt tip pens provided for their use. The mechanism then reads the disk, translating the drawing into a musical sequence. Amazing? I think so!

Make This Awesome “33 Ways to Stay Creative” List a Part of Your Life

335ways

This list pops up on the web every few months—the Steampunk group on Facebook is the latest to share. What would happen if most people followed its recommendations instead of just clicking “like”? How would our society change if schools posted these and then operated accordingly? (Caveat for the kids: We’d have to nix “drink coffee”!) Of course the best thing about lists is crossing things off of them, so c’mon, let’s commit to putting some of these suggestions into practice.

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