The Art of Logo Design

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

Who says you can’t recycle?

Company3_NYBrunch

©bySandraMays Sometimes clients might not like your layout for a particular project. When the time comes, try revamping it for another purpose and see if it flies… 2 times the charm - I felt strongly about the initial layout that was not approved for a rooftop party, I waited for a second event to hopefully use it. Et voilà, approved for Company 3′s NY Brunch! A perfect example of design recycling

Clients From Hell

Have you ever had a client from hell? Watch this video, funny and unfortunately, much of it too real! We have all faced these “experts” who know more than we do, yet they have hired us! Now with all these aps and computer access, why do they need us?

Synergy Icons

Synergy-Logo

©bySandraMays Synergy – An experiment in communicating science through art - In conjunction with the Massachusetts Institute of Technology and the Woods Hole Oceanographic Institution, Synergy is bringing together teams of artists and scientists to create interpretive work based on cutting edge ideas in modern oceanography. Each artist will be paired with an oceanographer that piques their interest. Through meetings and conversation, artists will learn about the purpose, motivation or central question of the research which they will interpret through art. Synergy was looking for a simple image that concisely conveys... Read The Rest →

Beautiful Tahiti

Tahiti-Kevin

Not everyday you can look out your window and see wonderful colors and beaches. Lucky me when I traveled in my own luxurious suite aboard Paul Gauguin Cruise in Tahiti to experience the beauty of the Polynesian sea… for work! I art directed a two-week photo shoot and captured the beauty of cruising.

Another one bites the dust

LeBoutique-Logo

©bySandraMays After several rounds of logos for my client, she decided to design the logo for her store herself. Oh and did I mentioned that she changed the name as well after so many rounds? Too bad, because this was one of the first logos I presented and it reflects exactly what she wanted: a simple, clean logo for an elegant boutique store. Do you agree?

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