National Dealer Meeting

As a way to engage and retain dealers at the annual Toyota National Dealer Meeting, Toyota partnered with GPJ to build product awareness and brand affinity through two strategic events. My task for the 4-day event in Dallas was to serve as a brand consultant, by overseeing the UI for the AR app that Groove Jones built. I designed the branding and wayfinding of the event, as well as the artwork for the oversized back walls. I selected backlit material for the indoor signage, art directed graphic + production designers, approved print quality and press proofs.

Toyota TRD Augmented Reality Experience

UI for AR and back wall design

Design Process

Logo and name option 1

Logo and name option 2

Wayfinding Design Exploration

Based on selected logo option 2

Approved Design

Color testing on board print and on fabric for light boxes