At the annual Toyota National Dealer Meeting in Dallas, Toyota collaborated with George P. Johnson (GPJ) to enhance dealer engagement and retention.

As the ACD at GPJ, I played a pivotal role as a brand consultant, overseeing the User Interface (UI) of the Augmented Reality (AR) app developed by Groove Jones.

My responsibilities extended to designing the event’s branding, creating wayfinding solutions, and crafting artwork for the impressive oversized back walls. Additionally, I made informed decisions by selecting backlit materials for indoor signage and provided art direction to graphic and production designers. I maintained quality control by approving print quality and press proofs, ensuring a seamless and impactful event experience.