I played a key role as the Associate Creative Director in the development of the new Auto Show kit for Honda. Our multidisciplinary team brought this vision to life by drawing inspiration from contemporary retail, social, and brand trends that resonated with our target millennial audience,

Our 3D design team crafted a vibrant and optimistic space, while my graphic design team adorned the walls with locally-sourced, oversized photography and Honda branding. We even took a nostalgic trip back in time by meticulously recreating the very first Honda store from 1965, featuring two iconic motorcycles. This scene served as a heartfelt tribute to the remarkable 60-year journey of Honda.

My responsibilities encompassed concept development, ideation for experiential activations, branding, signage, wayfinding, sourcing of oversized photography, art direction for graphic designers, and meticulous oversight of the print production process.