It was time to develop the new Auto Show kit for Honda. We drew inspiration from current retail, social and brand trends that aligned with our target millennial audience. The 3D design team created a bright and optimistic space while my graphic design team embellished the walls with local, oversized photography and Honda branding. We even turned back the hands of time for a special display. We recreated the very first Honda store from 1965, complete with two stellar motorcycles. The scene was part of a tribute to the last 60 years of Honda.
My role as the ACD: Concept Development, Experiential Activation Ideation, Branding, Signage, Way Finding, Sourcing Oversized Photography, Art Direct Graphic Designers, Oversee Print Production