Miami Yacht Festival

Branding

Miami Yacht Show wanted be positioned as one of the world’s greatest yacht shows, along with The Monaco Yacht Show, The Yachting Festival du Cannes, The Dubai International Boat Show and the Singapore Yacht Show. My task was to create a sophisticated logo mark that would talk to those at the top of the income, fashion, social and international traveler level.

Logo options presented

Chosen Logo

Photoshoot produced by SofferSapp.com + ShowManagement.com