As the Associate Creative Director for the Honda team, my responsibilities encompassed curating the visual identity and art direction for all digital promotions on social media, specifically highlighting the Honda booth at two major events, the Governors Ball in New York and the Austin City Limits Music Festival.

At the Governors Ball, our innovative “Seatbelt Forest” activation, conceptualized by our talented Creative Director, Geoff Mye, not only provided a vibrant and eye-catching photo opportunity but also garnered substantial media coverage. Additionally, I was instrumental in crafting unique, locally inspired temporary spray-on tattoos, infusing each event with a distinctive and authentic atmosphere.

My role as the ACD involved a comprehensive spectrum of duties, including branding, signage, wayfinding elements, and the meticulous oversight of print production files to ensure the seamless execution of our creative vision.