As the ACD on the Honda team, I was responsible for the look & feel, as well as for the art direction of all the digital promotions on social media of the Honda booth at the Governors Ball in NY and at the Austin City Limits Music Festival. Our seatbelt forest activation, designed by our creative director Geoff Mye, served as a colorful photo op that generated a lot of press! I designed temporary spray-on tattoos, that brought a local vibe to each event.
My role as the ACD: Branding, Signage, Way Finding, Tattoos, Create and oversee Print Production Files