Auto Show Brand Guidelines

Infiniti Global requested a manual that would showcase the new Global Auto Show Kit. The objective of the manual is simple: to provide guidelines for the creation of a standardized look and feel for all Infiniti Motor Shows globally. Infiniti Brand Symbols found in Motor Show environments are different than those found in other settings such as dealerships. That is why it is important that all the specifications and regulations are properly listed and followed.

Renderings by Hugo Martinez  + Christin To

Architectural Form Study

View exploration of the iconic architecture

Visual Identity Manual