Infiniti Global requested a manual that would showcase the new Global Auto Show Kit. The objective of the manual is simple: to provide guidelines for the creation of a standardized look and feel for all Infiniti Motor Shows globally. Infiniti Brand Symbols found in Motor Show environments are different than those found in other settings such as dealerships. That is why it is important that all the specifications and regulations are properly listed and followed.
Infiniti
Auto Show Brand Guidelines
Renderings by Hugo Martinez + Christin To
Architectural Form Study


View exploration of the iconic architecture



Visual Identity Manual





