Classic Color, a digital print shop in Chicago, was called upon to convert a 2013 BMW M6 Coupe into a mobile printing press. The project was designed to showcase the M6′s ability to go from 0-60 in 4.1 seconds while creating unique prints for a direct mail piece. Ink dispensers above the M6′s tires spray out a squid-like plume onto the tires which create artful impressions on a paper track as the car accelerates. Pretty cool right?