Classic Color, a digital print shop in Chicago, was called upon to convert a 2013 BMW M6 Coupe into a mobile printing press. The project was designed to showcase the M6′s ability to go from 0-60 in 4.1 seconds while creating unique prints for a direct mail piece. Ink dispensers above the M6′s tires spray out a squid-like plume onto the tires which create artful impressions on a paper track as the car accelerates. Pretty cool right?
This one minute ad for Getty Images is indeed, the best use of stock images I’ve ever seen. According to the description posted to YouTube by ad agency AlmapBBDO, copywriter Sophie Schoenburg and art director Marcus Kotlhar sifted through more than 5000 stock Getty images to end up with 873. The result, “From Love To Bingo In 873 Images,” flashes 15 images per second, a pace fast enough to create the sensation of the story of a long marriage unfolding in a minute. Yes it’s an ad (GettyImagesx873), but it feels more like a film!... Read The Rest →
RESTON, VA, January 14, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion. Top 10 Video Content Properties by Unique Viewers Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 153 million unique viewers, followed by Facebook.com with 58.8 million, VEVO with 51.6 million, NDN with 49.9... Read The Rest →
American Airlines has unveiled a new brand identity. The classic 1968 Massimo Vignelli logo has been replaced with a 3D ‘flight’ symbol’ that features an eagle in red, white and blue. The brand is expected to promote its new look through an upcoming advertising campaign. This video explains the creative process behind the redesign.
Missing the Olympics already? The Making of the Rio 2016 Olympic Logo is as enlightening look at the immense level of thought, preperation, depth, passion, research that went into the development of the Rio 2016 logo. On first glance you might just see 3 people holding hands, but it’s not until you actually allow yourself to understand the culture, history, geography of Rio that makes turns the logo into something far more meaningful and relevant. The video also references the typography of the logo which was designed by Fabio Lopez and subsequently... Read The Rest →
Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.
Have you ever had a client from hell? Watch this video, funny and unfortunately, much of it too real! We have all faced these “experts” who know more than we do, yet they have hired us! Now with all these aps and computer access, why do they need us?