With the introduction of the Toyota FCV, our team needed to inform, educate, entertain and inspire a new generation of consumers to think, act and drive differently. This display needs to answer the key questions of How does it work? / Is it safe? / Is it viable? The interest in alternative energy vehicles is inconsistent. There are safety concerns, infrastructure anxiety, lack of standard nomenclature and a lack of interest in the technical subject matter. Our challenge was to overcome these issues and misconceptions. My assignment was to develop the UI design.

Storyboard – Phase 1

Understanding the process of hydrogen as an energy source

Storyboard – Phase 2

Explore a digital look that fits within the brand

Final Phase

Execute every UI screen with a flat, digital look

UI in the space