For four years, I held the esteemed position of Associate Creative Director at an advertising agency, where I oversaw the luxury cruise accounts Regent Seven Seas Cruises, The Yachts of Seaborn and Paul Gauguin Cruises. This role afforded me the remarkable opportunity to traverse the globe, directing photo shoots that ranged from capturing the architectural marvels of the new cruise amenities to portraying the sheer enjoyment of every activity both on board and ashore.
My responsibilities encompassed every aspect of the creative process. I played a pivotal role in scheduling castings, selecting the models, meticulously crafting mood boards to guide our photographers, scouting exotic locations, orchestrating complex schedules, managing contracts, securing shooting permits for both on and off-ship locations, and meticulously coordinating wardrobe choices, makeup, and props for each shoot.
The result of our collaborative efforts was nothing short of magical. These captivating images, born from our creative synergy, found their purpose in the realms of marketing and advertising. They graced print materials and seamlessly transcended into the digital landscape, breathing life into the allure of luxury cruises.