Photoshoot Art Direction

My role as a Producer

• Contact model agencies, organize casting days and talent selection
• Planning and travel arrangement coordination
• Hold contracts, Non-disclosure agreements and on-site location permits
• Meet with hotel director and photographer and plan every day carefully in order to avoid disturbing the passengers, cruise events and staff on board
• Coordinate schedules and wardrobe selection needs with stylist (On board or location shoot, water or land activities, props etc.)
• Coordinate schedules and needs with makeup artist (water proof make-up, day and evening shoot etc.)
• Coordinate schedules and calls for models (Sometimes calls started at 4am to make sure talent was ready on set at 8am)

My role as an Art Director

• Assist in wardrobe selection with stylist
• Assist in looks/hairstyle with hair & makeup artist
• Scout location prior to shooting day and select best time of day for lighting/view
• Meet with chief stewardess and request/select flower arrangements or suite arrangements depending on scenario
• Meet with head Chef and request food/drinks depending on location needs
• Meet with deck hand and request props or special arrangement such as having the deck wet, setting up towels or preparing jet skis
• Art direct models for perfect pose
• Art direct photographer to get all shots needed for different applications
• Approve all images with photographer and select heroes


Below are two of the many photoshoots I was part of during my time working with Regent Seven Seas Cruises, The Yachts of Seaborn and Paul Gauguin Cruises.

Paul Gauguin Cruise – Tahiti
Role: Producer + Art Director

With an objective of capturing as many excursions as possible, we headed to the French Polynesian islands with a crew of 16 people and created some magic.

Talent selection

Moodboards – prior to photoshoot

Behind the scenes – instructing the talent to keep smiling

Selected hero shot

Behind the scenes

Selected hero shots

Photography © Roger Paperno

The Yachts of Seabourn – Europe
Role: Producer + Art Director

With a goal of capturing excursions as well as on-board lifestyles, we headed to Europe with a crew of 20 people and created beautiful imagery.

Talent selection

Moodboard – prior to photoshoot

Behind the scenes in Valletta, Malta

Selected hero shots

Behind the scenes in Monte Carlo, Monaco and Marseille, France

Selected hero shots

Photography © Roger Paperno