With the introduction of the Toyota FCV, our team needed to inform, educate, entertain and inspire a new generation of consumers to think, act and drive differently. This display needs to answer the key questions of How does it work? / Is it safe? / Is it viable?
The interest in alternative energy vehicles is inconsistent. There are safety concerns, infrastructure anxiety, lack of standard nomenclature and a lack of interest in the technical subject matter. Our challenge was to overcome these issues and misconceptions.
Storyboard – Phase 1
Understanding the process of hydrogen as an energy source
Storyboard – Phase 2
With inspiration imagery, explore a digital look that fits within the brand
Narrowed down to a more flat look, now every UI screen is executed