Toyota National Dealer Meeting

As a way to engage and retain dealers at the annual Toyota National Dealer Meeting, Toyota partnered with GPJ to build product awareness and brand affinity through two strategic events.

My task was to create the branding and way finding for the event that spanned over four days in Dallas, Texas. My goal was to represent all the people that are part of the Toyota family. I used different geometrical shapes that together form the event name. The second logo was inspired by Toyota’s tagline “Let’s Go Places” and used parallel lines to bring movement into the space.

Logo Development

Logo Option 1

Logo Option 2

Wayfinding Design Exploration

Based on Selected Logo Option 2

Approved Design

Color testing on board print and on fabric for light boxes

Event Day
Adventure Zone Activation

Large scale graphics and UI.