After successfully pitching for Sage and securing the account, my design team and I embarked on the real work ahead. The Sage Summit Conference represents a vital strategic marketing investment, aimed at bringing the brand to life through engaging with customers, partners, and prospects.

My primary responsibility was to craft the event’s branding, graphics, signage, and wayfinding solutions, both in the physical space and across digital media, all while harnessing the powerful tagline: “IGNITE YOUR PASSION.” Fortunately, I had the privilege of collaborating with an exceptional production team who contributed to the development of various smaller elements while adhering to the brand guidelines I meticulously established.

The logo I created became the source of inspiration, influencing not only the stage design but also the layout of the event space. It was an exciting and rewarding endeavor that allowed us to truly manifest the brand’s essence.