Miami Yacht Festival

Branding

THE ASK:
To rebrand the Miami Yacht Show

 

THE GOAL:
Position the Miami Yacht Show to be one of the world’s greatest yacht shows, along with The Monaco Yacht Show; The Yachting Festival du Cannes; The Dubai International Boat Show and the Singapore Yacht Show. The biggest market for superyachts remains the US, followed by Russia and the Middle East. The goal is to talk to those at the top of the income, fashion, social and international traveler level.
LOGO EXPLORATION
CHOSEN LOGO

Photoshoot produced by SofferSapp.com + ShowManagement.com