Harvard Business Review: How to Assess an Ad’s Creativity

How to Assess an Ad’s Creativity Most measures of creativity are based on the work of psychologist Joy Paul Guilford (1897-1987), who defined creativity as the ability to think differently along a number of clearly defined dimensions. Building on Guilford’s work, psychologist Ellis Paul Torrance (1915-2003), probably the international leader in creativity research, developed the Torrance Tests of Creative Thinking(TTCT), which are used in the business world and in education to assess individuals’ capacities for creativity. Here’s how we defined and assessed the five dimensions: Originality Flexibility Elaboration Synthesis Artistic Value  Read More   This article... Read The Rest →

Advertising in 2020

  Advertising in 2020   What is in store for advertising now and in the near future? To quote R.E.M., “It’s the end of the world as we know it…and I feel fine.”   Never has advertising been under more pressure to evolve – both by advertisers and by the consuming public. It is not provocative to suggest that in 2012, print, radio, direct mail and OOH – long traditional advertising staples – face questions regarding their effectiveness if not their outright reasons for being. Most will be on the... Read The Rest →

Make This Awesome “33 Ways to Stay Creative” List a Part of Your Life

335ways

This list pops up on the web every few months—the Steampunk group on Facebook is the latest to share. What would happen if most people followed its recommendations instead of just clicking “like”? How would our society change if schools posted these and then operated accordingly? (Caveat for the kids: We’d have to nix “drink coffee”!) Of course the best thing about lists is crossing things off of them, so c’mon, let’s commit to putting some of these suggestions into practice.

Hire a freelancer or an Agency?

Once you’ve decided to invest in your brand’s future and develop an identity as unique as your product, the next step is finding a designer to work with. You have several choices: work with a local or regional design firm, work with an independent designer, or work with an anonymous designer offered by one of the budget online logo design sites. As with anything, there are pros and cons to each choice. I’m not a fan of the work I’ve seen so far coming out of the budget online logo... Read The Rest →

Excess Copyright

Intellectual property law is good. Excess in intellectual property law is not. This blog is about excess in Canadian and international copyright law, trademarks law and patent law. Nothing on this blog should be taken as legal advice, but it is refreshing to read about it… Read More

Using Google Hangouts for Business

Do you have some or any virtual communication in your work environment? Then you should try Google Hangouts for your business. Hangouts lives inside a network (Google Plus) where you already have your marketing and branding set up. There you can chat with clients or coworkers live on video for free! Here are all the other reasons you should consider using Google Hangouts for your business. Read More

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