Somewhere

somewhere-sandra-mays

Have you heard of Somewhere? Somewhere’s a platform for professionals who believe in being transparent about what they do and how they work. Connect to interesting people. Discover people who look for colleagues and collaborators. Search for people to have a great conversations with. Who knows what this might lead to. Find Somewhere you fit with the people you admire. How you do your work is not how others might approach similar tasks. Follow great people and get insight into the daily work habits of other professionals. Find people in your... Read The Rest →

Whatever you are be a good one

Whatever you are, be a good one. – AL Here some inspiration for the weekend: 1. Invest your life in what you love 2. Embrace enthusiasm 3. Don’t complain, make things better 4. Trust & empower 5. Experience > Money 6. Surround yourself with like-minded people 7. Step away from ego & collaborate 8. Ignore haters 9. Make time to think & breathe 10. Help & Inspire someone

Harvard Business Review: How to Assess an Ad’s Creativity

How to Assess an Ad’s Creativity Most measures of creativity are based on the work of psychologist Joy Paul Guilford (1897-1987), who defined creativity as the ability to think differently along a number of clearly defined dimensions. Building on Guilford’s work, psychologist Ellis Paul Torrance (1915-2003), probably the international leader in creativity research, developed the Torrance Tests of Creative Thinking(TTCT), which are used in the business world and in education to assess individuals’ capacities for creativity. Here’s how we defined and assessed the five dimensions: Originality Flexibility Elaboration Synthesis Artistic Value  Read More   This article... Read The Rest →

Advertising in 2020

  Advertising in 2020   What is in store for advertising now and in the near future? To quote R.E.M., “It’s the end of the world as we know it…and I feel fine.”   Never has advertising been under more pressure to evolve – both by advertisers and by the consuming public. It is not provocative to suggest that in 2012, print, radio, direct mail and OOH – long traditional advertising staples – face questions regarding their effectiveness if not their outright reasons for being. Most will be on the... Read The Rest →

Make This Awesome “33 Ways to Stay Creative” List a Part of Your Life

335ways

This list pops up on the web every few months—the Steampunk group on Facebook is the latest to share. What would happen if most people followed its recommendations instead of just clicking “like”? How would our society change if schools posted these and then operated accordingly? (Caveat for the kids: We’d have to nix “drink coffee”!) Of course the best thing about lists is crossing things off of them, so c’mon, let’s commit to putting some of these suggestions into practice.

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